Since the dawn of our existence, people have created and consumed content. Throughout history, content has evolved from cave paintings and stories told around campfires to the written word to modern audio and visual mediums — like radio, television and film — to the culmination of all these forms into today’s hybrid model of the internet. Content is continually evolving.
You most likely remember that first day the “new normal” started. All of a sudden, you didn’t have to beat rush hour traffic to make it to work on time. Instead, you were clocking in from your laptop, entering your morning meeting via Zoom, wearing your office-appropriate attire on top and pajamas unseen to the camera on the bottom. Fast-forward almost two years and many of us are still in this situation with no desire to go backwards. For others, that reality was short-lived and they had to return to commuting. So which group best correlates to our future trajectory?